Last modified on November 20, 2023

West Midlands: Driving Innovation in Automated Mobility

West Midlands: Driving Innovation in Automated Mobility

20 November 2023

Nestled in the heart of the United Kingdom, the West Midlands has transformed from traditional automotive manufacturing to a hub of innovation in connected and automated mobility. It nurtured iconic brands like Jaguar and Land Rover but faced challenges as the industry evolved.

Transport for West Midlands (TfWM) led the region’s shift toward connected and automated mobility by embracing innovation and collaboration. They invested in cutting-edge technology, making the region a testing ground for new advancements.

TfWM tackled challenges, focusing on public trust and safety concerns. They engaged in the SINFONICA project to understand public perception of new mobility technologies, emphasizing the need for education and addressing citizen concerns.

Amid this transformation, ensuring public safety remains a priority. TfWM actively implements safety protocols and collaborates on industry-wide standards.

The West Midlands journey serves as a model for regions adapting to automotive changes, emphasizing transparency, collaboration, and a commitment to a future where technology and transportation harmonize.

Read the full article here.